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Search Engine Optimization - 5

Make New Friends
Getting listed on the major search engines and directories is just the beginning of your SEO work. You also need continual inbound links to your site. The debate is between quality and quantity of links. If your site is in a niche where related websites are happy to exchange links, go ahead. If the process is slow, then you can check out the various linking directories available. Linkreferral is a good site for quality visitors and links, and it is free . Link popularity is a huge topic, there are just two things to watch out for - never exchange links with a site whose page ranking is 'grey' (this shows in your toolbar), and do not exchange with adult sites unless you are in that market.

Search Engines are dumb but clever
Do not try to play tricks on the search engines, they will find out. If you are following just some of the SEO techniques listed here the search engines will recognize your pages and they will show up. Playing tricks will make you the loser in the end: getting banned from Google or Yahoo will cost you a lot of time and money to rectify.

Search Engine Optimization is rather like doing your maths homework - it is easy to put off but once you start it can be strangely addictive.
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Search Engine Optimization - 4

See previous Search Engine Optimization tips
Make full use of link and image tags
Every URL and image link will be labelled and this is another chance to include keywords and phrases, both on the page and in the HTML. On the page, it is simply good writing style. Instead of 'click here', use a term like '.. more funny dog stories'. Within each URL tag the HTML code can include "alt = funny dog stories". These are two more chances to include your keywords and increase their relevance to the page, all helping your page ranking and Search Engine Recognition prospects. There is nothing 'black hat' about this practice, as the alt tag is intended to describe the link if the link is not available. Your description will not only inform your reader but also include your keywords.

7. Invite the spiders to visit
It is disappointing for knowledgeable web designers that the search engines do not enjoy Frames, reams of Javascript, Flash and HTML style descriptions - in fact they will probably choke and go elsewhere. If you must include these elements you will need to pay an SEO specialist to set up an alternative web for the spiders to crawl. Otherwise, just go back to basics: keep Javascript to a minimum, use a separate stylesheet and no frames.
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Search Engine Optimization - 3

See Search Engine Optimization Part 2

Optimizing Page Content
When writing page content it is easy to forget the constraints of SEO, and start writing advertising copy that has no connection with your keywords and phrases. Your page must still be written with readers in mind, and contain those vital keywords and phrases - otherwise you have wasted all your keyword research work. If you find this difficult, cut and paste your keyword list at the top of your page draft, then you can check the keyword density. Do not stuff the page with key words, and make sure that the sentence still sounds natural.

Why should people visit your site? Ask yourself constantly why each page is worth visiting. What is interesting on the page - is there free offer or an incentive to return? Can they get to another area of interest from any landing page?

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Labels: search engine optimization

Free Webmaster Tools

If you are not using Google's Webmaster Central to improve your site's ranking, you are missing out on a valuable free resource. Google webmaster tools is your one-stop shop for comprehensive information about how Google crawls and indexes your websites and blogs. You can learn here how to ensure that your site is easily crawled and indexed and access tools that will enable you to diagnose crawling issues, study statistics on how your site is doing in Google's index, and say how you'd like your site to be crawled and indexed.
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Keywords and SEO Basics

It is vitally important that you optimise your business website before taking the next step, which is to submit your site to the major search engines. There are a few things that you can do freely to make sure your site is optimized for the keywords and phrases you want to target. First let's talk about keywords: every day millions of web users trawl the search engines for popular and less popular search terms. You may have found any of my sites by searching for the term "residual income ideas".Read how to start Search Engine Optimisation.

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Search Engine Optimization - 2

Part Two of our guide to Search Engine Optimization - read the previous instalment:
Optimise each individual page
It is not enough to treat all pages on your site in the same way. Each one is visited by a search engine individually so you need to use the theme of each page to help in competing for the top keywords. This can make the difference between competing for 'dogs' and a more accessible phrase like 'dog treatment for kennel cough'. Once the visitor arrives, they will be able to read the rest of your site which is about .

Choose the right key word phrase
An easy mistake is to look at the phrase from your point of view, and focus on a technical wording rather than the words your customers use. You can check what people are typing in for your niche by consulting the keyword research tools, and there are many available. You can see instantly see the most popular keyword phrases and bid amounts here http://www.resultsgenerator.com/overture/
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Search Engine Optimization - 1

Unless you have a large budget for Pay Per Click advertising, sooner or later you will need to look at optimizing your website so that search engines can find you. Many organic Search Engine Optimisation (SEO) techniques show results only after several months, so it is one of the first things to do when creating a new website or web page. After all, Search Engine Recognition is actually a form of free advertising that can drive traffic to your site every day of the year.
1. Choose the right page title
Thousands of websites are wasting valuable internet real estate because they do not make use of the Page Title. It is common to see nothing but 'home page' or, even worse, the site URL, in the blue navigation bar at the top of the screen. This is the prime location for keywords. And it is not the same title as you would use above a shop, so we do not use whimsical titles like 'Kev's doggie times'. Instead you will use key words such as 'dog training information by Kevin the Collie'. This wording is important for the search engine spiders and for your visitor, who will find it easy to bookmark.