Search Engine Optimization - 5

Make New Friends
Getting listed on the major search engines and directories is just the beginning of your SEO work. You also need continual inbound links to your site. The debate is between quality and quantity of links. If your site is in a niche where related websites are happy to exchange links, go ahead. If the process is slow, then you can check out the various linking directories available. Linkreferral is a good site for quality visitors and links, and it is free . Link popularity is a huge topic, there are just two things to watch out for - never exchange links with a site whose page ranking is 'grey' (this shows in your toolbar), and do not exchange with adult sites unless you are in that market.

Search Engines are dumb but clever
Do not try to play tricks on the search engines, they will find out. If you are following just some of the SEO techniques listed here the search engines will recognize your pages and they will show up. Playing tricks will make you the loser in the end: getting banned from Google or Yahoo will cost you a lot of time and money to rectify.

Search Engine Optimization is rather like doing your maths homework - it is easy to put off but once you start it can be strangely addictive.
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