27 April 2007

Search Engine Optimization - 3

See Search Engine Optimization Part 2

Optimizing Page Content
When writing page content it is easy to forget the constraints of SEO, and start writing advertising copy that has no connection with your keywords and phrases. Your page must still be written with readers in mind, and contain those vital keywords and phrases - otherwise you have wasted all your keyword research work. If you find this difficult, cut and paste your keyword list at the top of your page draft, then you can check the keyword density. Do not stuff the page with key words, and make sure that the sentence still sounds natural.

Why should people visit your site? Ask yourself constantly why each page is worth visiting. What is interesting on the page - is there free offer or an incentive to return? Can they get to another area of interest from any landing page?

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