28 April 2007

Page Rank Updates - Check Your Ranking

The page rank buttons installed on websites do not always show the latest page rank, nor does the Google Toolbar in my experience. I did some checks on all my wealth creation web pages using this free tool and I found some pleasant surprises - even recently created pages have a Page Rank of at least two . There is nothing to download, just go to the page and paste your URLs for instant results.

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20 April 2007

Google Page Rank Update

Apparently the next Google Page Rank update is due at the end of April or the beginning of May. I cannot wait, since I have been working on a new blog with information on how to earn money from a blog recently. I also migrated my dog's Dog Training and health tips blog from a blogspot address to its own domain. This means it can attract higher paying earning opportunities, because a lot of paid to post sites exclude blogs with blogspot addresses. The downside is that the blog had reached page rank 4, but that disappeared of course when I moved it. As I have mentioned before, this taught me that I should have invested in a domain name (just $8!) from the outset.

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11 April 2007

Google statement: links to other websites can hurt your rankings

Linking to other sites can be an important element in search engine optimization, but some links are more desirable than others. Here is a useful explanation of some of the areas to watch.
Official Google statement: Can links to other web sites hurt your rankings? The effect of bad neighborhood links on your web site rankings.

Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or 'bad neighborhoods' on the web can have a negative effect on your rankings on Google and other search engines. A Google official has recently commented on bad links and how they affect your web site rankings on Google.

What are bad neighborhood links?
It seems that Google doesn't like the following type of web sites:
- free for all links pages (FFA)
- link farms (automated linking schemes with lots of unrelated links)
- known web spammers
Linking to that type of site can have a negative effect on your Google page rankings.

Is there an official Google statement about bad neighborhood links? In a discussion in a webmaster forum, Google's Adam Lasnik has recently clarified what Google looks for in regards to bad neighborhood penalties:

1. There is no relation between outbound links and Google's supplemental index.
'It’s unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index.'
2. Google looks for bad neighborhood linking patterns
'Also be assured that we’re not looking to penalize folks for a 'bad' link here and there. Rather, our algorithms are tuned to look for patterns of 'egregious' linking behavior… both on individual sites and in the aggregate."
3. You should check the links on your web site
"It's certainly in your users' interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you're not losing folks' trust by sending them to inappropriate places or 404 pages.

Sure, it's great to keep Google happy, but it's usually more important (long term) to have your users be return visitors. From Free SEO News

What does this mean to your web site? Google looks for linking patterns. That means that it probably won't hurt your site if you link to a bad web site by mistake. Look for good related web sites with which you can exchange links.

Many links to 404 error pages might cause ranking problems. For that reason, it's a good idea to check the links on your web site every now and then. It is surprisingly easy for incorrect links to go unnoticed. Using Google's webmaster central is a good way to check. It will list URLs not found, URLs not followed, URLs restricted by robots.txt, URLs timed out and Unreachable URLs.
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08 February 2007

Google Page Rank Update

This blog has been established for seven months and gained a Google Page Rank of 2 after just a few weeks. I was getting a little jealous since the dog ailments blog had a higher page rank, but today I discovered that the Page Rank has recently increased to Google PR4
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12 December 2006

Reciprocal Link Quality Inbound Links

In my previous post I pointed to some factors that can wipe out your efforts in gaining inbound links to your site. That does not mean that reciprocal linking is any less important. Here are six golden rules for quality inbound linking:

1. Link only to partners whose pages have some relevance to you.
2. Make sure you are not leaving dead links on your site, and of course dump any reciprocals that are no longer being reciprocated.
3. Use anchor text on your links that target your keywords/keyphrases.
4. Ensure that link partners are placing your link on the site and page that was agreed. A PR5 front page with spammy multiple entry 'directories' will not help your SERPs results.
5. Webmasters can stop their link pages being spidered by using a 'no follow' on the page or in robots.txt, rendering your reciprocal link useless. Always check that their link page is indexed on Google.
6. Use link opportunities to link to all the important pages on your site, not just the home page. This can increase the relevance on the link as well.

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Page Rank Myths Exploded - Video Link

Here is an authoritative view on the things that affect your page rank. A high page rank alone will not push you to the top of the search engines. BUT all those hours you have spent gaining quality inbound links could be in vain if you have overlooked one major element - duplicate content. You can watch the video here, there is some very useful information that you can follow to improve your rank.

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02 December 2006

Get Google Top Rankings with Natural Linking

Here are three basic ideas to follow get top google rankings for a newly launched website - they involve some effort, but if you apply them you should get page 1 ranking on Google for your chosen keyword or phrase in three months.

1. Write up to five articles on the theme of your website, optimised with your keywords or phrases.

2. Use the material in the articles as blog posts, posting frequently. You can break articles down into instalments if you like.

3. Once you have used each article, publish it on the main article syndication sites.

4. At the same time, submit the articles to the major social bookmarking sites - there are links to most of these below this post.

5. Publish topical posts related to your website theme on your blog as often as possible.

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