01 December 2006

Search Engine Optimization is Essential

Unless you have a large budget for Pay Per Click advertising, sooner or later you will need to look at optimizing your website so that search engines can find you. Many organic Search Engine Optimisation (SEO) techniques show results only after several months, so it is one of the first things to do when creating a new website or web page. After all, Search Engine Recognition is actually a form of free advertising that can drive traffic to your site every day of the year.

Choose the right page title. Thousands of websites are wasting valuable internet real estate because they do not make use of the Page Title. It is common to see nothing but 'home page' or, even worse, the site URL, in the blue navigation bar at the top of the screen. This is the prime location for keywords. And it is not the same title as you would use above a shop, so we do not use whimsical titles like 'Kevin's doggie days'. Instead you will use key words such as 'dog training by Kevin the Collie'. This wording is important for the spiders and for your visitor, who will find it easy to bookmark. search engine optimization is an essential task for any webmaster



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