Increase Link Popularity

Unless you have a large budget for Pay Per Click advertising, sooner or later you will need to look at optimizing your website so that search engines can find you. Many organic Search Engine Optimisation (SEO) techniques show results only after several months, so it is one of the first things to do when creating a new website or web page. After all, Search Engine Recognition is actually a form of free advertising that can drive traffic to your site every day of the year.
A key part of optimizations is continual inbound links to your site. The debate is between quality and quantity of links. If your site is in a niche where related websites are happy to exchange links, go ahead, this will help you increase link popularity