Pimp Your Website or Blog

I could not resist using Pimp in a headline, forgive me as there is a serious point regarding search engine optimisation. If the search engines cannot see the content of your site they cannot rate it. I have just been reading notes from last week's Search Engine Strategies Conference. Two very good examples:
1. if you are trying to be picked up on a key phrase make sure your page copy centres on it.
2. When selling visual products do not overload the page with photos at the expense of text, a combination that will get a typical site shunned by the search engines - nothing for a spider to pick up. You can read more here